In the booming Promotional Products industry, opportunities are aplenty, making it an exciting time for sales professionals in this field!  

But amidst this opportunity, salespeople are actually finding themselves grappling with an overwhelming range of job responsibilities.  

No more so than when it comes to events.

Sales conferences, national meetings, industry tradeshows – these are the lifeblood of the Promo industry and where many great relationships are forged. 

Suppliers, in particular, face an uphill battle as they navigate the annual events calendar. 

The consequence?  

They lack the bandwidth to effectively follow up on all these valuable connections, ultimately missing out on the potential to convert new leads into substantial revenue.  

There is a solution, however – the secret weapon that many Promo salespeople are already using in their day-to-day work – a Sales Support Specialist! 

If you’re wondering what a Sales Support Specialist does and what responsibilities they cover, then don’t worry, we’ve outlined it all below. 

What does a Sales Support Specialist do? 

A Sales Support Specialist is exactly what it sounds like – someone who acts as your very own EA, but is focused on sales support tasks.  

If you hire through DCX, your Sales Support Specialist is additionally a highly-talented, trained in Promo individual who is embedded in your team and by your side – virtually! – when you need them.  

Our clients all attest to the fact that their Sales Support Specialists are a phenomenal resource... 

 “The best thing about having our DCX team members is how quickly they learn. There’s also a level of accountability that’s great – they own their tasks and apply a level of intelligence to the work they are doing. Finally, they’re just a joy to work with – it's the little things we really appreciate and that make it feel like they’re right down the hall.” 

Christina Ehret, Peerless Umbrella 

And here at DCX, all our salespeople have Sales Support Specialists too.

Here’s what Michael Reisbaum, VP Business Development has to say about Noreen Mulato, his Sales Support buddy: 

“Noreen is a superstar – I don’t know what I did before working with her! She holds me accountable every day with follow-up tasks I’m meant to be doing and even attends a lot of my meetings in order to take notes and make sure everything is captured. I’ve got so much time back in my day now to do what I enjoy the most – getting out and meeting people!”  

What responsibilities does a Sales Support Specialist cover? 

A Sales Support Specialist is essentially there to make sure you’re not ‘leaving money on the table.’ They’ll help you with lead follow-up, structured comms plans and more! 

They can cover: 

• Daily and timely communications with clients – especially those looking for information on specific products, pricing, etc. 

• Standardized follow-up from tradeshows, events, and office visits. 
• Proactive email communication and ideas for your best clients. 
• Inbox and calendar management. 
• CRM management and organization. 
• Project-based support, for example, Excel work, list creation, research, etc. 

Just imagine, having that indispensable assistant who understands Promo, is trained in great client communication skills and handling, is able to do all your follow-up after meetings and events, and who acts as a trusted member of your team. 

All this, and at a fraction of the cost of a full-time, onshore employee. 

Why not check out our Pricing, and then get in touch!